The sports coupé still conveys the Italian attitude to life of that time: La dolce vita. A more everyday dream car was the Alfa Romeo GT 1300 Junior, introduced in 1966. The Junior had only an 87-horsepower engine, but was still nimble. The concept was so popular with coupe fans that Alfa followed up with a GT 1600 Junior in 1974.

Alfa Bertone is considered a style icon who helped shape the myth of the Alfa Romeo brand. All models in the GT range are now coveted classics. The Giulia GT was an important car for Alfa Romeo. It offered an extraordinarily attractive design and sporty driving performance at a comparatively low price and thus played a major role in shaping the myth of the brand.